Burberry chief Angela Ahrendts to join Apple

Angela Ahrendts has been with the luxury brand for almost a decade Angela Ahrendts has been with the luxury brand for almost a decade

Related Stories

Burberry chief executive Angela Ahrendts will leave the luxury goods firm next year to join technology giant Apple.

At Apple she will become senior vice president for retail and online stores.

Ms Ahrendts has been with Burberry for almost a decade, and has been credited with turning it into a globally recognised firm.

She will be replaced by chief creative officer Christopher Bailey, who has been in the role for six years.

In her new job, Ms Ahrendts is expected to report directly to Apple chief executive Tim Cook.

Apple's decision to hire Ms Ahrendts comes just three months after it recruited Paul Deneve, the former chief executive of French luxury group Yves Saint Laurent, for "special projects".

The moves are rumoured to be related to Apple's development of an "iWatch", in which an understanding of fashion will be as important as the technology and engineering behind the product.

'Moved and humbled'

Ms Ahrendts said it was "an honour" to have worked at Burberry.

"Burberry is in brilliant shape. I am confident that Christopher, as one of this generation's greatest visionaries, will continue to lead Burberry to new heights," Ms Ahrendts added.

Mr Bailey said he was "moved and humbled" to take on the chief executive role. He will also retain his existing chief creative officer role.

"We have a clear strategy to build on, an increasingly powerful brand and an inspiring management team," he added.

Ms Ahrendts and Mr Bailey will work together over the coming months to try to ensure a smooth transition, the firm said.

Burberry Group

Last Updated at 25 Jul 2014, 09:26 ET *Chart shows local time Burberry Group intraday chart
price change %
1422.00 p -
-21.00
-
-1.46

Burberry chairman Sir John Peace described Ms Ahrendts' departure as "a natural progression".

"I have no doubt that Christopher's vision and leadership, with the excellent management team in place, will keep Burberry on the forefront creatively, digitally and financially," he added.

Burberry results

Ms Ahrendts' departure was announced as Burberry revealed 17% growth in underlying retail sales in the six months to the end of September.

Retail sales from stores open at least a year grew by 13%, helped by double-digit growth in Asia Pacific and the Europe, Middle East, India and Africa division, as well as high single-digit growth in the Americas.

Total revenue rose 14% to £1.03bn.

The British fashion brand is one of the UK's most successful luxury exports.

More on This Story

Related Stories

More Business stories

RSS

Features

  • NS Savannah, 1962Nuclear dream

    The ship that totally failed to change the world


  • Irvine WelshScots missed

    Five famous Scots who can't vote in the Scottish referendum


  • Espresso cup7 days quiz

    Which city serves the strongest cup of coffee?


  • Glasgow 2014 quaichs and medalsQuaich guide

    What do the Scottish gifts given to Games medallists symbolise?


BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.