Ferrari selling its dream in Asia
26 September 2013 Last updated at 11:52 BST
Ferrari is famous for racking up titles on the racing track, but the Italian carmaker has also been enjoying success in the retail sector.
The firm recently posted a record profit and says it is continuing to expand globally.
Although sales in Europe have slowed, demand remains strong in the rest of the world.
Enrico Galliera, Ferrari's senior vice president for commercial and marketing, told Sharanjit Leyl, that demand from China remains strong, despite recent tax increases.