Business of Bale: 'Football exists in another universe'
2 September 2013 Last updated at 11:26 BST
Gareth Bale has become the world's most expensive footballer after Real Madrid paid Tottenham Hotspur £85m (100m euros) for the forward.
The 24-year-old Welshman has described the move as a "dream come true" after signing a six-year deal worth £300,000 per week.
The previous world record transfer of £80m was set in 2009 when Cristiano Ronaldo moved from Manchester United to Real Madrid.
BBC Sport Editor David Bond spoke to Radio 4's John Humphrys.