Fashion forward: Truck brings style to the streets
24 July 2013 Last updated at 23:52 BST
Abby Kessler and Katie Lubieski have operated a successful Philadelphia boutique for eight years.
When they wanted to expand, they found the costs and commitments of opening a second bricks-and-mortar business too prohibitive.
Instead, they decided to create a mobile fashion parlour by renovating a used box truck and parking it within the city's university district.
They are part of a trend of young business owners taking their concept on the road instead of waiting for customers to come to them.
They showed the BBC's Kate Dailey around their store and their fashion truck.
Filmed by Ilya Shnitser. Edited by Matt Danzico