How clay shapes industry in the UAE
29 June 2013 Last updated at 00:32 BST
In homes from Alaska to Australia there is a good chance that the bathtub, sink or toilet has been made in a dusty corner of the UAE.
RAK Ceramics is the world's biggest ceramics manufacturer, but how did it make such a mark? And could the region's traditional pottery industry be revived? Jonathan Frewin reports.