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Should CEOs embrace social media?

27 June 2013 Last updated at 15:21 BST

Social media may have taken the world by storm, but one group of influential people - business leaders - has remained somewhat aloof from it.

Steve Tappin, a management expert and author who coaches the chief executives of many large companies, says social media is creating new ways to reach customers, employees and other stakeholders.

He says that CEOs and firms ignore these new channels at their peril.