Firm aims to crack China's crowded e-commerce market
30 May 2013 Last updated at 04:00 BST
Online retail is big business in China, which is now the world's second biggest e-commerce market behind the US.
So it comes as no surprise that firms are trying to expand aggressively there.
One such site is The Outnet, which stocks designer outfits and launched its Mandarin language site last year. But how is it faring?
The BBC's Sharanjit Leyl spoke to the firm's director Stephanie Phair.