Sell your data to save the economy and your future

Robot tea time Two for tea: These friendly, labour-saving robots might look harmless - but automation is replacing traditional jobs

Imagine our world later in this century, when machines have got better.

Technology of Business

Cars and trucks drive themselves, and there's hardly ever an accident. Robots root through the earth for raw materials, and miners are never trapped. Robotic surgeons rarely make errors.

Clothes are always brand new designs that day, and always fit perfectly, because your home fabricator makes them out of recycled clothes from the previous day. There is no laundry.

I can't tell you which of these technologies will start to work in this century for sure, and which will be derailed by glitches, but at least some of these things will come about.

Surgical robot On call: At the moment, humans operate surgical robots - what happens to the humans when they can operate themselves?

Who will earn wealth? If robotic surgeons get really good, will tomorrow's surgeons be in the same boat as today's musicians?

Will they live gig to gig, with a token few of them winning a YouTube hit or Kickstarter success while most still have to live with their parents?

This question has to be asked. Something seems terribly askew about how technology is benefitting the world lately.

How could it be that since the incredible efficiencies of digital networking have finally reached vast numbers of people that we aren't seeing a broad benefit?

Jaron Lanier Jaron Lanier believes that the digital revolution as it stands could be the death knell of the middle classes

How could it be that so far the network age seems to be a time of endless austerity, jobless recoveries, loss of social mobility, and intense wealth concentration in markets that are anaemic overall?

The medicine of our time is purported to be open information. The medicine comes in many bottles: open software, free online education, European pirate parties, Wikileaks, social media, and endless variations of the above.

The principle of making information free seems, at first glance, to spread the power of information out of elite bubbles to benefit everyone.

Unfortunately, although no one realised it beforehand, the medicine turns out to be poison.

Digitally unequal

While people are created equal, computers are not.

When people share information freely, those who own the best computers benefit in extreme ways that are denied to everyone else.

Those with the best computers can simply calculate wealth and power away from ordinary people.

It doesn't matter if the best computers run schemes called high frequency trading firms, social media sites, national intelligence agencies, giant online stores, big political campaigns, insurance companies, or search engines.

Leave the semantics aside and they're all remarkably similar.

All the computers that crunch "big data" are physically similar. They are placed in obscure sites and are guarded like oilfields.

The programs that the best computers are running are also similar. First comes the gathering of freely offered information from everyone else in the world.

This might include scanned emails or social media sharing, sightings through cloud-connected cameras, or commercial and medical dossiers; there's no boundary to the snooping.

In order to lure people into asymmetrical information relationships, some treat is often dangled.

Facebook data centre Information is power: One of Facebook's data centres in North Carolina - your data is held somewhere like this

The treat might be free internet services or music, or insanely easy-to-get mortgages. The targeted audience eventually pays for these treats through lost opportunities.

Career options will eventually narrow, or credit will become insanely tight.

Ordinary people, or more precisely people with only ordinary computers, are the sole providers of the information that makes the big computers so powerful and valuable.

And ordinary people do get a certain flavour of benefit for providing that value.

They get the benefits of an informal economy usually associated with the developing world, like reputation and access to barter. The formal benefits concentrate around the biggest computers.

More and more ordinary people are thrust into a winner-takes-all economy. Social media sharers can make all the noise they want, but they forfeit the real wealth and clout needed to be politically powerful.

Do no evil

In most cases there was no evil plot. Many of the people who own the top computers are genuinely nice.

I helped create the system, and benefit from it. But nonetheless, it is not sustainable.

The core problem starts with philosophy. The owners of the biggest computers like to think about them as big artificial brains. But actually they are simply repackaging valuable information gathered from everyone else.

This is what "big data" means.

For instance, a big remote Google or Microsoft computer can translate this piece, more or less, from English to another language. But what is really going on is that real translations, made by humans, are gathered in multitudes, and pattern-matched against new texts like this one.

Start Quote

As long as we keep doing things the way we are, every big computer will hide a crowd of disenfranchised people”

End Quote Jaron Lanier

A mash-up of old translations will approximate the new translation that is needed, so long as there are many old translations to serve as sources. Real human translators are being made anonymous, invisible, and insecure.

As long as we keep doing things the way we are, every big computer will hide a crowd of disenfranchised people.

As it happens, the very first conception of digital networked communication foresaw a way out of this trap. I am referring to Ted Nelson's early work, dating back to 1960.

The first idea of networked digital media included a universal micropayment system, so that people would be paid when data they added to a network was used by someone else.

This idea is anathema to the current orthodoxy. If you are bristling, please give what I'm saying a chance.

Just because things have a cost, that does not mean they can't be affordable. To demand that things be free is to embrace an eternal place for poverty. The problem is not cost, but poverty.

Monetising information will bring benefits that far outweigh the inconvenience of having to adjust one's worldview.

Consider the problem of creepiness. Creepiness is when you don't have enough influence on your information life.

CCTV monitoring in New York City Big brother: Every day thousands of cameras track us, especially those living in urban areas, creating massive data files

Government cameras track you as you walk around town, despite wars having been fought to limit the abilities of governments to do that.

Aside from governments, every other owner of a big computer is doing exactly the same thing. Private cameras track you as often as government ones.

Privacy regulations attempt to keep up, but face dismal odds. Does anyone believe such regulations have a chance?

But what if you were owed money for the use of information that exists because you exist? This is what accountants and lawyers are for.

The government should not be able to spy on you for free any more than the police should get free guns or cars. Budgets create moderation.

Start Quote

To demand that things be free is to embrace an eternal place for poverty”

End Quote Jaron Lanier

If the biggest computers had to pay for information, they wouldn't cease to exist.

Instead big computers would have to earn their way by providing new kinds of value. Spying and manipulating would no longer be business plans, because the raw materials would no longer be free.

In fact, the owners of the biggest computers would do fine in a world of monetised information, because that would be a world with a growing economy.

In a world of free information, the economy will start to shrink as automation rises radically. This is because in an ultra-automated economy, there won't be much to trade other than information.

But this is the most important thing: a monetised information economy will create a strong middle class out of information sharing - and a strong middle class must be able to outspend the elite of an economy for democracy to endure.

While the open information ideal feels empowering, it is actually enriching those with the biggest computers to such an extreme that it is gradually weakening democracy.

Jaron Lanier is a renowned designer, engineer, inventor, musician and author. He coined the term virtual reality and created the world's first immersive avatars. The Encyclopaedia Britannica lists him as one of the 300 greatest inventors in history. His latest book is called Who owns the future?


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  • rate this

    Comment number 170.

    We need to aim for a life of leisure. Life is so short, who really wants to work hard for a living?

    Rather than work for money, I get my money to work for me. I can then enjoy myself whilst my income producing assets allow me to live my life as I want to. Surely this is the ideal we all want?!

    Empty heads are bored heads. Anybody who wins the lottery and carries on working is a moron!

  • rate this

    Comment number 169.

    The fly in the ointment for employment in this Country is not automation, it's that developing countries have become much more powerful in the last few decades. As long as there are a few billion hungry people out there willing to take your share of resources you'd better start embracing the technology they're using to undermine your jobs. Do you think they are sat complaining about leisure time?

  • rate this

    Comment number 168.

    Re 166

    Read The Midas Plague by Frederic Pohl.

  • rate this

    Comment number 167.

    Right on!
    Increasing automation will make people more and more irrelevant and the value of skills and education relative to capital. In the balance between labor and capital, labor will lose more and more power hence people hence democracy. I hope I'm wrong!

  • rate this

    Comment number 166.

    In The USA there was pandemonium created by the 'Fiscal Cliff' this will be as nothing compared to the Social Cliff we are rushing headlong into.
    When the production of goods & infrastructure no longer require physical work & when food production/waste removal are automatic & even war has no casualties, what then the common man?

    Could it be our only JOB would be to consume?

  • rate this

    Comment number 165.

    There will be a huge underclass slaving away to male sure all this runs well for the mega rich elite. There will be no mixing between the two societies and eventually they will evolve in to 2 distinct species.

    Or we will all live in loving harmony. Which do you think is more likely?

  • rate this

    Comment number 164.

    131 Steve
    Couldn't agree more - few people realise just how clumsy and archaic the serial algorithmic computing machine is. Only dramatic increases in clock speed thanks to semiconductor physicists have kept the dreadful thing afloat. Now if someone develops a true parallel machine - God help us! If the serial machine had that capability, musical boxes would have taken over the world by now!

  • rate this

    Comment number 163.

    the only way forward is organisation,money is obsolete... resources belong to all, wasting resources by competing with each other to the production stage, when the ideas should come together to produce the best..(less choice!) when we all should have access to all but own little i.e. transport (electric self drive pods you call on your phone and then they go off for some one else)

  • rate this

    Comment number 162.

    The answer is: don't play their game. Don't pay £4 for a cup of coffee and walk to work with it, just because you've seen it on TV. Don't spend £400 a month on a motor car finance plan, only to find 3 years later you still owe £12k for it!

    Instead save the money, and buy shares in the companies which own this stuff, be a beneficiary of change, not a slave to it.

  • rate this

    Comment number 161.

    'To continue, we need some extra information.' Lol

    Theoretically, automated systems can do the same job as people while using less resources, thus enabling a surplus of wealth, or at least, a lesser strain on a finite supply.

    Fundamentally, is it not the current system of distributing these resources that is the problem, and not the advent of systems that make more efficient use of them?

  • rate this

    Comment number 160.

    You are already selling your data, Jay. By a happy coincidence, the money you get for it exactly matches the cost of all those Internet searches you request.

  • rate this

    Comment number 159.

    So many of us will ultimately turn into Daleks?

    Not me, I will always enjoy cutting trees and chopping logs for our wood burner, walking the fields and living close to nature (country views and wildlife).

  • rate this

    Comment number 158.

    Unemployed slaves in ancient Rome got social housing, bread and circuses. Same as today. Nothing really changes.

  • rate this

    Comment number 157.

    If they had to pay us for our information, they'd soon start charging us for some of their services. Big capital always works out how to beat individuals.

  • rate this

    Comment number 156.

    "Those with the best computers can simply calculate wealth and power away from ordinary people."

    But not if ordinary people have access to equal computing power, such as can be delivered via the Cloud.

  • rate this

    Comment number 155.

    Are we allowing technology to outpace our own ability to control it? Governments alone are 50yrs. behind in their thinking. Job creation isn't endless, particularly as the remaining tasks will become more menial, otherwise automation becomes our worst enemy. We need to think radically about the purpose & support of future generations, living longer & with little or nothing productive to do.

  • rate this

    Comment number 154.

    With our current society model, if machines take over in many jobs the ones who will benefit will be the owners of the machines, the few. This can only end in a split society, where the few can afford to interact with each other, while the many can ONLY afford to interact with each other. But I do not believe this will happen. I believe currency will become obsolete first.

  • rate this

    Comment number 153.

    Just a thought:
    Perhaps creating a 4 day working week and a 3 day working weekend would create more leisure, after all we only live once, and increase jobs in the leisure industry and elsewhere. I remember the 4 day week years ago. It got rid of many jobs around the house that had been put off.

  • rate this

    Comment number 152.

    My patent is pending, it is great fun and i shall prudently self regulate and enforce my intellectual rights stringently and most lucrstively. My DNA is mine, my data is huge and exclusively..... mined.

  • rate this

    Comment number 151.

    Copyright yourself.


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