Iron Man 3 is a superhero in China's box office
23 May 2013 Last updated at 09:38 BST
Disney's Iron Man 3 film is set to become China's highest-grossing movie of all time, making a record-breaking $65m in its first weekend.
The Marvel Comics-based storyline sees Robert Downey Jr. continue his success as superhero Tony Stark.
As Samira Hussain reports, the Chinese market is now a vital part of the business plan for Hollywood studios.