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BT is unveiling its sports TV broadcasting package

9 May 2013 Last updated at 11:56 BST

BT is unveiling its sports TV package to broadcast exclusive Premier League football and Premiership Rugby from next season.

Last year BT paid more than £730 million at auction for rights to 38 Premier League games for three years and £152 million for a four year Rugby Union deal.

Kieran Maguire from Manchester Metropolitan University's business school told BBC Radio 5 live's Wake up to Money that "the market seems to be expecting BT to announce a price of £13 a month for individual subscribers".