BT is unveiling its sports TV broadcasting package
9 May 2013 Last updated at 11:56 BST
BT is unveiling its sports TV package to broadcast exclusive Premier League football and Premiership Rugby from next season.
Last year BT paid more than £730 million at auction for rights to 38 Premier League games for three years and £152 million for a four year Rugby Union deal.
Kieran Maguire from Manchester Metropolitan University's business school told BBC Radio 5 live's Wake up to Money that "the market seems to be expecting BT to announce a price of £13 a month for individual subscribers".