Mongolia goes 'from goat to coat'
29 March 2013 Last updated at 02:48 GMT
Mongolia is the world's biggest producer of cashmere, and it comes with its own fun tagline: from goat to coat.
The nation has long been the biggest source of the highly prized wool, but as Justin Rowlatt reports from the capital of Ulaanbataar, the industry is having to modernise to keep up with rivals.
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