Asda chief: Cheap food 'not to blame for horsemeat'

Asda shopping trolleys Asda has reviewed its supply chains since the horsemeat issue began

The chief executive of Asda says he was "shocked" by the horsemeat scandal - but believes price was not a cause.

Speaking to Radio 4's You and Yours, Andy Clarke rejected accusations that supermarkets focused on cheap food at the expense of food safety.

He said he believed confidence in the store had been affected, but that blame had to be placed with criminals in the supply chain.

Asda fresh beef bolognese sauce tested positive for equine DNA in February.

"It is nothing to do with price. A customer buying an opening price point product or a premium product should demand exactly the same levels of quality and that is something we pride ourselves on," Mr Clarke told the BBC.

He added that the supermarket had looked hard at its supply chains, but it could only control things within its sphere of influence.


Placing the blame for the scandal squarely with criminals, he said the illegal acts happening in the supply chain were "hugely concerning" and accepted that customers' trust had been "dented".

The consumer group Which? found that more than half of UK consumers changed their shopping habits as a result of the scandal.

It found 60% of 2,000 adults questioned online said they were buying less processed meat.

Mr Clarke said he was tackling the fallout from the scandal by "taking centre stage" within the organisation to restore confidence.

Of 491 products tested, one of Asda's own brand range failed tests.

Production was temporarily halted at the Bristol factory, one of 23 facilities run by Greencore across the UK and US, where horse DNA was detected.

Greencore announced it had launched a "thorough and comprehensive" investigation into how Asda's Chosen By You 350g Beef Bolognese Sauce came to show 4.8% of equine DNA.

More on This Story

Horsemeat scandal

The BBC is not responsible for the content of external Internet sites

More Business stories



  • Two women in  JohanesburgYour pictures

    Readers' photos on the theme of South Africa

  • Worcestershire flagFlying the flag

    Preserving the identities of England's counties

  • Female model's bottom in leopard skin trousers as she walks up the catwalkBum deal

    Why budget buttock ops can be bad for your health

  • The OfficeIn pictures

    Fifty landmark shows from 50 years of BBC Two

  • French luxury Tea House, Mariage Freres display of tea pots Tea for tu

    France falls back in love with tea - but don't expect a British cuppa

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.