Sony launch of PlayStation 4 aims to recapture market
20 February 2013 Last updated at 07:58 GMT
Sony is launching its new PlayStation in an effort to recapture both a share of the market and the enthusiasm for purpose-built games consoles.
The $9bn (£5.8bn) global market has seen Microsoft's XBox steal the march on the PlayStation 3, and many consumers now prefer to play games on their smartphones and tablets.
Jeremy Howell reports.