Hyundai and Kia appoint Schreyer to group design role

Peter Schreyer Mr Schreyer spent a decade with VW Group

Kia's design boss Peter Schreyer has been named as the new chief designer for the wider Hyundai Motor Group.

Mr Schreyer, who previously worked for Audi and Volkswagen, will streamline the design operation and seek synergy between the two Korean brands.

Three weeks ago the German was named Kia's first foreign president.

Hyundai's Woong-Chul Yang said the move was "imperative to secure long-term competitiveness" and to help "enhance our brand value".

Kia was bought by Hyundai Motor in 1998 during the Asian financial crisis, and has been expanding sales at a faster pace than Hyundai in the US and Europe.

Mr Schreyer spent a decade with VW Group as head of Audi and head of Volkswagen design.

"Mr. Schreyer brings a wealth of experience in design from the global auto industry and has a deep understanding of the Hyundai Motor Group." said Mr Yang.

"These valuable qualities will help build the foundation needed to make Hyundai and Kia leading global top automakers," added Mr Yang.

Hyundai-Kia sold a total of 7.12 million vehicles around the globe last year,, up 8% on 2011.

More on This Story

Global Car Industry

More Business stories

RSS

Features

  • FridgeCool customer

    The village that has just got its first fridge


  • Lincoln Perkins (in the middle of the image) carried Churchill's coffin with seven other menNear miss

    How pallbearers almost dropped Churchill's coffin


  • Josef Mengele in SS uniformThe twins of Auschwitz

    How a Nazi doctor experimented on identical siblings


  • Alok'Red market'

    The desperate patients in India turning to illegal blood donors


  • Bank House, 27 King Street, LeedsIn pictures

    Some of the office buildings new to the National Heritage List


Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.