Qatar's football investment 'more than sport'
11 January 2013 Last updated at 12:19 GMT
Putting cash into football is a notoriously unreliable way to make a profit but it has not stopped Qatar and other Gulf nations buying up clubs and signing lucrative sponsorship deals.
Winning trophies - like UAE-owned Manchester City achieved in 2012 - brings acclaim at home and abroad, so do these deals amount to little more than a vanity project or do their goals reach beyond the world of sport?
Simon Atkinson reports.