Shukor Yusof from S&P Equity Research
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Cathay Pacific crew 'may stop smiling'

13 December 2012 Last updated at 05:04 GMT

Cathay Pacific's cabin crew are threatening industrial action over pay that may see them stop smiling and serving food and alcohol to passengers.

They have been offered a 2% pay rise, but are seeking 5%.

Shukor Yusof, an aviation analyst with Standard & Poor's Equity Research, says the management are unlikely to give in to the demands, despite the airline's closely-guarded reputation for service.

If staff go through with the action, Cathay may lose out to low cost competitors in the region, Mr Yusof suggests.