Cathay Pacific crew 'may stop smiling'
13 December 2012 Last updated at 05:04 GMT
Cathay Pacific's cabin crew are threatening industrial action over pay that may see them stop smiling and serving food and alcohol to passengers.
They have been offered a 2% pay rise, but are seeking 5%.
Shukor Yusof, an aviation analyst with Standard & Poor's Equity Research, says the management are unlikely to give in to the demands, despite the airline's closely-guarded reputation for service.
If staff go through with the action, Cathay may lose out to low cost competitors in the region, Mr Yusof suggests.