Apple new smaller iPad to compete with rivals in Asia
24 October 2012 Last updated at 02:37 BST
Apple will begin selling a new eight inch version of its iPad on Friday, to compete with tablets made by rivals like Amazon of the United States, and competitors in Asia, like Sony or Samsung.
The new mini iPad is aimed at attracting consumers in Asia who have been buying smaller and cheaper products.
Our correspondent, Rupert Wingfield-Hayes in Tokyo and Cindy Sui in Taipei, have been taking a look at the competitive market.