China consumers must spend more to sustain economic growth
18 October 2012 Last updated at 01:13 BST
Young Chinese people in Tianjin are splashing out more than ever.
Businesses that used to export are now selling more and more to the growing middle classes of their own country.
But the government will need them to spend even more if it is to pull off the radical increase in consumer spending that China's economy needs.
The BBC's Martin Patience explains.