My Bottom Line: David Haines, Grohe

17 October 2012 Last updated at 05:46 ET Help

David Haines is CEO of Grohe, a German sanitary fittings manufacturer.

He says "never waste a good crisis" and the recent global financial slowdown has made his company even more focussed on rigorous cash management.

While good customer service and quality products are always important, cash management - paying suppliers and getting customers to pay you - is vital.

David says this approach is now embedded in the DNA of his company - and is a lesson he learned working for a family business.

David appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Listen again via the download or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

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