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VisitBritain uses Olympic success to encourage tourism
Britain's tourism industry hopes to cash in on the success of the London Olympics.
With a new advertisement, VisitBritain wants to encourage millions more tourists to visit the UK.
Chairman Christopher Rodrigues told BBC Radio 5 live's Wake Up To Money. that it was a realistic goal to expect 40 million people a year to visit the country.
To listen to other 5 live stories, please visit the Best Bits page.
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