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S Korea's new cultural exports

4 October 2012 Last updated at 01:59 BST

South Korea has a new economic force - cultural exports of such things as pop music, drama, and even food.

It is thought that such exports are worth about $5bn a year. What's more, a new study says they give a boost to general consumer exports such as cars or cosmetics.

The BBC's Lucy Williamson reports from Seoul.