New generation of e-readers hit the shelves
1 October 2012 Last updated at 09:51 BST
With the first shipments of Amazon's Kindle Paperwhite and Kobo's Glo on Monday, the e-reader industry is going through a 'reboot'.
The new devices are said to offer a 'better reading experience'.
The BBC's Michelle Fleury looks at whether the market can support so many products.