My Bottom Line: Moray MacLennan, M&C Saatchi Worldwide

Help

Moray MacLennan is the chief executive of advertising agency M&C Saatchi Worldwide.

Moray says there is a saying in the advertising industry that "you're only three phone calls away from disaster" and it is a particularly cut-throat business where even your friends are looking to steal your clients.

He also says it is a stressful business because of the tension that exists between the business side and the creative side - he has to make deals with clients, but he is not in control of making the advertisements.

However, he says the best way to cope is to let go - hire the right creative talent in the first place and let them get on with the job.

Moray appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Listen again via the download or watch it on the BBC News Channel.

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.