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German soccer tries to win in Asia
European football is very popular in Asia.
However, the Bundesliga, which is Germany's football league, ranks highly in Europe, but is lagging well behind the English Premier League in terms of global sales.
DFL Sports Enterprises, which markets the Bundesliga, has recently opened an office in Singapore.
DFL's Joerg Daubitzer explained to the BBC's Asia Business Report how he plans to boost the league's popularity in Asia.
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