Franchises prove appealing in the Gulf

9 September 2012 Last updated at 15:44 ET Help

Brand names are a familiar sight across the Gulf but very few of these are locally grown and are often franchises from the US or Europe.

Simon Atkinson reports on why the region appeals to franchisors and why more Middle Eastern firms have not managed to enter the market successfully.

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.