New Ford models despite 'lower demand' - Alan Mulally
6 September 2012 Last updated at 12:26 BST
Carmaker Ford will launch a string of new models later, including the latest versions of its best-sellers Fiesta, Mondeo and Kuga.
The wave of new models is designed to revive sales in Europe.
Chief executive and president Alan Mulally told BBC News that in the near-term falling sales would mean lower production levels and did not rule out job losses in the UK.