Microsoft eyes growth in Asia with new product line-up
5 September 2012 Last updated at 02:26 BST
Microsoft used to be the king of the technology jungle.
However, in the last few years, it has been usurped by Apple, which recently took Microsoft's former title as the world's most valuable company ever by market capitalisation.
Now Microsoft is looking to become more relevant - and it is introducing a new logo, tablet computer, smartphone, Windows 8 operating system and Windows Server 2012.
The BBC's Sharanjit Leyl spoke to Microsoft's Asia Pacific head Tracey Fellows, and asked her how the new system compares with the competition and how important is Asia to its growth.