Lego and SoleRebels bosses exchange tips

Jorgen Vig Knudstorp and Bethlehem Tilahun Alemu

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One of Africa's leading business people, Bethlehem Tilahun Alemu, the founder of SoleRebels, travels from her home in Ethiopia to meet Jorgen Vig Knudstorp, the head of Europe's biggest toy company, Lego.

Together they discuss the trials and opportunities they experience in running their companies - and how the growth of the internet is changing the shape of the global retail market.

Special report: The Ideas Exchange

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