Television viewer
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Television adverts 'have most impact'

23 August 2012 Last updated at 09:54 BST

Television advertising still has more of an impact on viewers than online or newspaper adverts.

As irritating as some campaigns can be, viewers take more notice of them than other forms of advertising.

Research by Deloitte suggests the average viewer watches 49 television commercials per day.

Colin Paterson reports.