Software giant SAP: 'We want to build, rather than buy'
22 August 2012 Last updated at 05:45 BST
It's been a busy time for investors in social media, with some frenzied buying in recent months. Salesforce.com paid $689m (£436m) for Buddy Media, and Oracle bought Collective Intellect for an undisclosed sum.
But German software giant SAP has yet to follow suit. To find out why, and what the company's prospects are in Asia, Asia Business Report talked to Steve Watts, president for SAP Asia Pacific Japan.