USA tourism gets multi-million dollar campaign boost
19 August 2012 Last updated at 14:19 BST
A marketing campaign aimed at attracting more holidaymakers to the United States is moving into a second phase - with Brazil and South Korea to be targeted with promotional advertising.
Officials are trying to reverse America's declining share of the growing international tourist market.
They're hoping a campaign that features a Country and Western song will draw new visitors to American destinations.
From New York, Tom Brook reports.