Bangladesh looks to boost its tourism revenues
14 August 2012 Last updated at 04:05 BST
Bangladesh's government has ambitious plans to boost its tourism revenue by up to $5bn (£3.2bn) over the next 10 years.
The unexplored sandy beaches of Cox's Bazaar are key to meeting that goal, but they are up against the traditional beach destinations of nearby Thailand.
The BBC's Anbarasan Ethirajan reports.