Challenge faces video games industry


In Britain the Olympics may be on, but the government is not just interested in goals and gold medals, it also wants to win business.

The coalition is using the world's biggest sporting event to bring together top executives from around the world and promote investment.

They have been looking at interactive entertainment and how companies keep customers happy when there is so much competition for how leisure time is spent.

Philip Hampsheir reports.

Pictures courtesy of Eidos Interactive

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.