Business

Man Utd gets Chevrolet as new shirt sponsor

  • 30 July 2012
  • From the section Business
Alex Ferguson signs a car
Image caption Chevrolet is also the official car partner of the Premier League runners-up

Manchester United has signed a new deal to have its shirts sponsored by US car brand Chevrolet.

The deal for an "undisclosed amount" is for seven years and begins from the 2014-2015 season , the club said.

Chevrolet, which is made by General Motors, takes over from current sponsor Aon.

Manchester United was recently called the most valuable club in sport, worth $2.23bn (£1.43bn), according to Forbes magazine.

Chevrolet is only the fifth shirt sponsor in the club's history.

"This is a fantastic, long-term deal for the club," said Manchester United's commercial director Richard Arnold.

"They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe."

In May, Chevrolet signed a deal to become the football club's car sponsor.

It also recently signed a similar car deal with Premier League rivals Liverpool.

Earlier this month, Manchester United applied to list on the US stock market in a share sale aimed at raising a minimum $100m (£64m).

The club has been controlled since 2005 by the Glazer family, the billionaire US sports investors who also own the Tampa Bay Buccaneers American football franchise.

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