The cost of Kuwait's growing obesity epidemic
28 July 2012 Last updated at 11:01 BST
Oil has brought great wealth to the Gulf but a huge change in lifestyles too.
Fast cars and fast food have seen obesity-related illnesses rise and the problem's most pronounced in Kuwait, where 88% of people are overweight.
The issue of health becomes even more pronounced during Ramadan - traditionally a time of restraint and reflection, people often overindulge when they break their fast at sunset.
So it's a good time for the health & fitness industry to give their services a real marketing push - but is anti-obesity a way to fat profits?
Simon Atkinson reports.