More farmers needed to keep feeding Britain
26 July 2012 Last updated at 00:04 BST
Over 60,000 new farmers are needed in the UK over the next 10 years in order to feed the rest of us.
These new farmers will have to work for discriminating consumers in increasingly volatile world markets.
So, agriculture needs to attract the brightest and the best.
The BBC's Lucy Burton went to the Royal Welsh Agricultural Show in Powys to see if the industry is up to the challenge.