UAE campaign to prevent illegal fishing
23 June 2012 Last updated at 11:51 BST
People in the United Arab Emirates eat twice as much fish per head than the global average - around 33 kilos a year.
But due to stocks of some fish depleting fast, a new scheme has been launched to regulate trade.
The Dubai Fishermen's Co-operative is recruiting up to 40 new inspectors, all Emirati, to educate fishermen about the laws, increase the quality of fish on sale, and cut down on illegal fishing.
BBC's Jonathan Frewin looks at whether the scheme will work.