Euro 2012 finds Chinese audience

Help

The Euro 2012 football championship has found many fans in China.

But Chinese companies showed no interest in sponsoring the tournament.

The BBC's John Sudworth asks whether they might have missed a trick.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.