My Bottom Line: Nathalie Gaveau, Shopcade
15 June 2012 Last updated at 10:24 BST
Nathalie Gaveau is founder and chief executive of the social shopping application Shopcade.
She says she thinks London is one of the best places to start a global business because of access to international talent and capital. Natalie says there are lots of pro business measures in the city which can help people to set up a business - which she says is easier to do than ever.
Find more business wisdom from other chief executives on the My Bottom Line website.