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My Bottom Line: Nathalie Gaveau, Shopcade

15 June 2012 Last updated at 10:24 BST

Nathalie Gaveau is founder and chief executive of the social shopping application Shopcade.

She says she thinks London is one of the best places to start a global business because of access to international talent and capital. Natalie says there are lots of pro business measures in the city which can help people to set up a business - which she says is easier to do than ever.

Nathalie appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Listen again via the podcast or watch it on the BBC News Channel

Find more business wisdom from other chief executives on the My Bottom Line website.