My Bottom Line: Jason Iftakhar, Swifty Scooters


Jason Iftakhar is co-founder of Salford based company Swifty Scooters.

He says it is a great time for young graduates and designers to start a business, as it is now cheaper than it has ever been, with lots of cheap tools at hand to help manage a start-up.

Entrepreneurs do not need lots of finance either, says Jason - just a good idea for a product and an idea of who the customer is. Testing the market is easy, and social media offers cheap, innovative ways to advertise a product.

Nick appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Listen again via the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

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