Taiwan's HTC faces tough challenges
Like all mobile phone makers, Taiwan's HTC has been hit by the global economic downturn, but it has also suffered from using the Android platform, which is used by a number of rivals and so leaves little scope for original features, Melissa Chau from IDC tells the BBC.
With greater resources at its disposal, Samsung has been able to steal a march on HTC using the same platform, she says.
HTC has also suffered by not focusing on either the high-end market or the budget market.
But the company is not a lost cause yet, she says, particularly if it concentrates on improving the user experience.