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Perfume's sweet smell of success in Middle East

16 May 2012 Last updated at 12:44 BST

Consumers in the Middle East spend five times as much on perfume as their European counterparts.

If you head to a shopping mall the scent of Arabian oud is all-pervading.

Traditionally, local oud-makers have ruled the market but increasingly, international fragrance houses are looking to tap into the region's wealth by introducing their own Arabian scents.

Katy Watson reports.