Weetabix bought by China's Bright Food

Weetabix China's Bright Food Group has bought a 60% stake in Weetabix

China's Bright Food has bought a controlling stake in Weetabix, which owns the breakfast cereal brand as well as Alpen and Ready Brek.

Bright Food will take a 60% stake in Weetabix in a deal that values the company at £1.2bn.

The Northamptonshire-based firm was family-owned until 2004, when it was bought by Lion Capital.

Weetabix says its trademark breakfast cereal accounts for 7% of UK cereal sales, with annual sales of £101m.

Weetabix Chief Executive Giles Turrell welcomed the deal

Bright Food chairman Zongnan Wang said: "With Bright Food's strong resources and our expertise in both the Chinese and broader international markets, we are excellently placed to develop the Weetabix business."

The deal is the largest done by a Chinese company in the food and drink businesses.

In 2011, Bright Food had revenues of $12.2bn.

More on This Story

The BBC is not responsible for the content of external Internet sites

More Business stories

RSS

Features

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.