Behind the Samsung success story
27 April 2012 Last updated at 02:16 BST
Samsung has reported an 81% jump in net profits during the first three months of 2012, confirming its status as one of the world's top electronics companies.
The firm looks to be holding off rivals such as Apple and Nokia in the cut-throat mobile phone market and strong sales growth is forecast.
The BBC's Lucy Williamson reports from Seoul on the growth of a South Korean business superpower.