24 April 2012
Last updated at 13:11
Car makers are at the Beijing motor show this week, displaying their wares at Auto China 2012. Giants including Chrysler, BMW and Renault are rolling out new models aimed at the Chinese market, which is the largest in the world.
Sales growth slowed last year in the Chinese car market, but car markers still see great potential and some are modifying their vehicles to Chinese tastes. Jeep Wrangler showed off its Dragon concept car in honour of 2012 as the year of the dragon according the Chinese zodiac calendar.
The government in China requires foreign car makers to join up with domestic partners to enter the market as a domestic producer rather than as an importer. This is the first car from an electric vehicle joint venture between Daimler AG and China's BYD.
The Chinese market was previously dominated by smaller compact vehicles, but at this motor show, Ford, Fiat and others unveiled SUVs and mid-sized vehicles. Italian car maker Lamborghini displays its first sport-utility vehicle in almost two decades.
New models were aimed at lower-income rural population, but also at the increasing number of urban rich Chinese. Jaguar's XJ Ultimate comes complete with iPad docks and a champagne chiller in the back seats.
Some car makers are ramping up production in China, with BMW set to increase output to 200,000 vehicles annually by the end of 2012. But some are taking a wait-and-see approach when it comes to what the automotive landscape may look like in the future. By Saira Syed.