Mobile marketing in South Africa


Marketing wizards in South Africa are increasingly targeting consumers through their cell phones.

But how do they make sure that customers do not want to shoot the messenger?

Nomsa Maseko visited one mobile marketing firm to get the lowdown on their techniques.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.