Is Tesco past its British best?

 
A shopper packs a car with shopping at a Tesco store Tesco faces challenges in the UK market

I was slightly surprised to see that Tesco's chief executive, Philip Clarke, is taking direct management control of the group's huge UK business - because when we talked in recent months one of his themes has been the importance he places on running this huge global business in a more devolved way than was the case under his redoubtable predecessor, Sir Terry Leahy.

His concern was that following Tesco's remarkable international expansion, any chief executive would be stretched too thin if trying to run everything - and so he would be delegating more authority to the bosses of the assorted regions.

Not any longer, in the important case of the UK. The head of the UK, Richard Brasher, is quitting - and Mr Clarke will be doing that UK job, on top of the global job, till the British operation is fixed.

Why the apparent change of approach?

Well, it is because - for all Tesco's striking success in growing in Eastern Europe and Asia - the UK still remains the huge heart of the company. And if the British business is not trouncing its competitors, which it hasn't been for a bit, it is quite difficult to view Tesco in the round as the kind of superstar business it once was.

Or to put it another way, Mr Clarke took the view at the beginning of the year that his priority was to fix the UK. He felt he had to immerse himself in this programme for recovery. Which, in Mr Brasher's view, left very little space for him.

According to Mr Clarke, Mr Brasher decided that the British operation couldn't have two bosses - and since there was very little chance of Mr Clarke deciding to quit, and there was no other job Mr Brasher wanted to do, Mr Brasher chose to see what opportunities are available outside Tesco.

For Mr Clarke of course the departure of Mr Brasher takes away a human shield: there is no nobody left for him to blame if the UK business isn't fixed.

It is striking that Tesco's share price has barely moved following Mr Brasher's resignation. But that's probably because the owners were already alive to the challenges faced by Tesco in Britain: its share price fell more than 20% in January, wiping more than £7bn off the group's value, after the disclosure that British profits growth would be held back by the costs of a massive regeneration programme; and the share price has languished ever since.

Having been in the job for a year, Mr Clarke inherited most of the current problem, which is why shareholders have been giving him the benefit of the doubt. That said, he took personal responsibility for Tesco's failure to match the price discounts offered by competitors in the run-up to Christmas.

In his words, he is now trying to cram a three-year overhaul into a year. That rehabilitation plan is still evolving, although we already know one expensive part of it: recruiting thousands more staff for the existing stores, to improve the quality of service.

Also Mr Clarke wants Tesco to have a much more substantial presence online and via tablets and smartphones. But we'll have to wait till April to know what he intends to do about the lacklustre performance of Tesco's biggest out-of-town stores

He is confident that Tesco in Britain can be revived. Which is not a view taken by all investors. One of the smartest I know thinks that, through no fault of Mr Clarke, Tesco is as big as it can get, with a market share of a third or a tenth (depending on how you define the market).

Businesses have a life cycle. Which is not to say that Tesco faces extinction. That would be a laughable notion. But as Marks & Spencer found in the 1990s, the distance between being the most formidable, feared business in the UK and a business perceived (rightly or wrongly) to be in serious decline is not a long one.

 
Robert Peston Article written by Robert Peston Robert Peston Economics editor

The UK's current-account Achilles' heel

Why it is a concern that the UK has a record current-account deficit at a time when demand for exports and economic growth are set to fall

Read full article

More on This Story

Comments

This entry is now closed for comments

Jump to comments pagination
 
  • rate this
    0

    Comment number 248.

    I feel that shoppers are canny - especially these days - and have noticed how Tesco have increased by substantial amounts the prices of their bottom of the range 'Value' items. These increases have not been reflected in other higher priced own brand or premium brand items.

    Most people do not like a rip-off and so are seeking to shop elsewhere.

  • rate this
    0

    Comment number 247.

    Here in Wales when the 5p plastic carrier bag levy was introduced, what did Tesco do? Stop giving 'green' loyalty card points on reusable bags! Talk about rubbing salt into the wound. And noticeably Sainsbury didn't, they are still giving points for bags. No wonder Tesco is slipping. They started well with their 'one in front' queuing policy, now we get 'will all casheers go to the checkouts'.

  • rate this
    0

    Comment number 246.

    Maybe if Tesco didn`t treated employees as slaves, customers as idiots, suppliers to be bled dry and local communities with utter contempt then they might get on better.

  • rate this
    0

    Comment number 245.

    The CEO leaves after falling sales, profits and shareprice. Good, exactly what he should do. He failed, he goes. Pity others don't take the responsibility they share. Somehow I expect he will turn up paid even more elsewhere. What is needed is obvious. Get rid of the non-working self service checkouts, get some nice staff, decent products and correct the pricing structure.

  • rate this
    0

    Comment number 244.

    Tesco's have arrogant, they secretly purchased a pub in our small village to convert to an Express Store, & despite stating they would not have an instore bakery and fresh meat to avoid competing with our indepent butchers and bakers they opened the store with both, a lot of villagers were against this. Tesco's lost customers through this (I have not set foot in any of their stores since).

 

Comments 5 of 248

 

Features

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.