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Impact of euro crisis on Ford Motors

6 March 2012 Last updated at 10:59 GMT

Europe's top car executives have descended on Geneva for the annual motor show - where a host of new cars will be unveiled.

Ford has already warned its sales in Europe will fall, which could lead to a loss of up to £600m this year.

The European chief executive of Ford, Stephen Odell told the BBC the company thinks it is very important to have a "footprint" in Europe, the US, Asia and South America.