Impact of euro crisis on Ford Motors
6 March 2012 Last updated at 10:59 GMT
Europe's top car executives have descended on Geneva for the annual motor show - where a host of new cars will be unveiled.
Ford has already warned its sales in Europe will fall, which could lead to a loss of up to £600m this year.
The European chief executive of Ford, Stephen Odell told the BBC the company thinks it is very important to have a "footprint" in Europe, the US, Asia and South America.