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Will the Sun on Sunday attract same advertisers as NoW?

24 February 2012 Last updated at 13:32 GMT

As the Sun on Sunday prepares to launch this weekend, Rupert Murdoch has tweeted that all advertising has sold out.

The News International boss added that the paper, which fills the gap left by the closure of the News of the World in 2011, would be sold at 50 pence.

BBC Radio 5 live Breakfast spoke to Allyson Stewart-Allen, director of consultants International Marketing Partners and to Marc Mendoza, the chief executive of media advertising agency Media Planning Group. What will they be advising their clients to do?

To hear other 5 live interviews, please visit the best bits page.