Citroen 'yes' ad gets no from watchdog ASA

The banned advertisement The word YES appeared numerous times

A television advertisement for Citroen has been banned after complaints claiming it brought on epilepsy symptoms and caused a seizure.

The advert, which featured flashing images, was shown on channels including Sky, ITV and UK Gold.

It had scenes in rapid succession, with the word "yes" flashing.

Ten people objected with some reporting the onset of symptoms associated with photo-sensitive epilepsy, while one viewer reportedly suffered a fit.

The same word appeared 304 times across the screen, in black and then white writing.

The Advertising Standards Authority (ASA) said broadcasters told it the advert had been checked by Clearcast, which monitors advertisements to ensure they meet required standards.

But Ofcom said it had breached current guidelines.

The ASA has now ruled the piece may not appear again in its current form.

Stacey Rennard, campaigns manager at Epilepsy Action, said: "We are pleased that the decision has been taken to withdraw this advert if it means that people with photosensitive epilepsy are no longer at risk.

"We're also pleased that the Advertising Standards Agency and Ofcom recognise that flashing and flickering lights can cause problems for some people with epilepsy."

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